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Presentation: An Introduction to the Killer Innovation Approach

Phil McKinney

Below are the slides from a presentation I gave last week introducing IT executives to the Killer Innovation Approach.  In addition to the slides, I ran the attendee's through a "sample" workshop over dinner where they were provided a task/objective, they had to meet an idea quota, rank their ideas and then present their best idea by the time dessert came around. It generated some great conversations over dinner.

I plan on recording audio to accompany the slides so keep an eye on upcoming podcasts.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

How do you like the "logo/image"??  Special thanks to Mark S and the "design team" for surprising me with a "brand image" ....

 

Posted by Phil McKinney on November 4, 2007 10:54 PM |

Comments

Nice presentation Phil. I've linked back to this from my blog InnovatingToWin.com

Posted by: James Todhunter | November 5, 2007 04:23 PM

Phil, excellent distillation and summary of your concepts. I have one thought about your use of market segments described on slide 21 (YUPPIES, SKIPPIES, MOBYs etc.) Instead of focusing on vague and general categories from market research, our designers personalize the customer by creating deep and meaningful personas - characters really - that represent the target customer. If you want to understand the emotional resonance of an innovation, it's much more meaningful to ask "How would Pablo feel about this product?" (concrete) rather than "How would a MOBY feel about this product?" (abstract).

Posted by: Michael Berman | November 5, 2007 10:33 PM

I agree with Michael. We have much more focus when we put a face to our customers. Our method is to define who they are, what they like to do in their spare time, what they hate, what products they might own, and then stick a face with each segment and give them a name. We try to use as many images as possible to describe their habits. Very powerful.

P.S. I also really like the logo. It is exactly on point with what you are selling. You.

Posted by: Ryan Lee | November 6, 2007 12:43 PM