Rule #4: Forget About Good
Good is a known target. Its what we all agree to. Its the result that emerges when the goal is consensus. Good is not good. Excellence comes from exploring the unknown. It comes from taking risks and leaving the path that everyone else is on and exploring down the dark alleys. It requires us going places that are more than just a little scary.
Excellent is about not accepting just good. Don't give in just to achieve consensus.
If you accept good, you will never get excellent.

Comments
Just wanted to say many thanks for a great blog and podcast series. Your passion is an inspiration - your site is like a mentor - which is exactly what I need!
Posted by: Finlay | March 27, 2008 06:26 AM