Rule #5: Take Field Trips
The bandwidth of the world is much greater than your TV or your broadband connection. You cannot predict what is happening in the world from the couch or office. You need to immerse yourself and experience the world. Put yourself in uncomfortable positions to see the needs, interact with customers, understand your partners and rub elbows with others who "think differently" from yourself.
I'm not talking about going to an industry event or tradeshows. I'm talking about going out into the real-world and observing real-life.
Go out and touch the world -- you could be surprised by what you see, feel and experience.