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# How to not go it alone when it comes to transforming ideas into innovations
- URL: https://www.philmckinney.com/co-innovation-as-a-unique-type-of-innovation/
- Published: 2012-03-12T14:04:35.000Z
- Updated: 2026-04-01T14:10:28.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

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**Co-Innovation As A Type Of Innovation**

One of the areas that is overlooked by most organizations is the opportunity for a new type of innovation: co-innovation. Co-Innovation is different from what most organizations call joint R&D, joint ventures (JV) or customer driven innovation.

**What is co-innovation?**

Co-innovation is where two organizations come together in a 50/50 contribution of resources with the relationship having the following charactersics:

- Each party has IP (intellectual property) to contribute
- The two parties have an agreed upon area of strong mutual interest
- There is agreement on the target (who is the market for the innovation, what is the innovation and how we go about creating and launching the innovation).
- Neither of the organizations can deliver the innovation alone thus a mutual dependency.
- The partners agree to deliver a real innovation to the market is an aggressive timeline (e.g. 24 months) where the innovation will have real and meaningful impact to both organizations

To lean how to setup co-innovation relationships, the lessons learned from having run +30 of these relationships and the pitfalls to avoid, listen to the podcast.