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# Corporate Corruption Of Innovation
- URL: https://www.philmckinney.com/corporate-corruption-of-innovation/
- Published: 2006-08-27T13:42:31.000Z
- Updated: 2026-04-01T14:08:44.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, CINO, CIO, corruption, corruption of innovation, CTO, culture, Innovation, innovation corruption, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20060827.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20060827.mp3?ref=philmckinney.com)

**Segment 1: Corporate Corruption Of Innovation**  
Phases of corporate adoption of innovation

- Ignore – hope that it goes away
- It’s for others – not an issue for us
- Maybe its something we should look into
- URGENT – We are behind

Chief Innovation Officers does not equal innovation

How do you know if an organization is serious about innovation?

- Have interlatized the importance of innovation
- Has adopted innovation metrics that are transparent to everyone
- Have allocated dedicated resources (headcount, budget)

If a company wants to make innovation a core pf their culture and business success

1. Find the hidden creative individuals within the organization. Give them the green light to come out of hiding.
2. Find successess – no matter how small
3. Find Failures
4. Tell Stories
5. Allocate resources
6. Set targets

The objective of the organization adopting innovation is NOT TO:

- create a new department/organization for the sake of creating turf/control
- Creating red tape — that will come
- Faking the results by finding metrics that make you look good

The objective of the organization adopting innovation is TO:

- Find those "creatives" already in the organization and support them
- Motivate your people
- Ignite the passion
- Have REAL impact with REAL results

**Segment 2: Killer Question of the Week**

> "What assumptions do we have about how we create new ideas/products/services?"

  
**Segment 3: Closing Thoughts**

> *"Change before you have to." Jack Welch’s*