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# Cost Benefit Analysis of Innovations
- URL: https://www.philmckinney.com/cost-benefit-analysis-of-innovations/
- Published: 2005-11-14T08:09:39.000Z
- Updated: 2026-04-01T14:10:36.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20051113.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20051113.mp3?ref=philmckinney.com)

**Dateline:** Cupertino, CA and Albuquerque, NM  
**Segment 1:** Cost Benefit Analysis  
– What are the ‘costs’ for using your product/service?  
– What are the ‘benefits’ to your user?  
– Validate by observation  
**Segment 2:** Observations from Listeners  
– What ‘jar’ have you put yourself in?  
**Segment 3:** Killer Question of the Week  
**Segment 4:** Listener Question