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# Creating Insanely Simple Innovations
- URL: https://www.philmckinney.com/creating-insanely-simple-innovations/
- Published: 2006-11-23T19:58:31.000Z
- Updated: 2026-04-01T14:10:33.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20061122.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20061122.mp3?ref=philmckinney.com)

**Dateline: Saratoga, CA**

**Segment 1: Insane Simplicity**

- Teams design the product/solution for themselves rather than the customer
- Lack of emersion with the customer
- Minimal early validation
- Hire an anthropologist (study your customers, uncover hiden motivators and unspoken needs)
- Validate early and often

**Segment 2: Killer Questions of the Week**

> What is it about my product that makes it hard for my customers to use? What about the purchasing of my product does my customer hate?

**Segment 3: Closing Thoughts**

> *"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep"*