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# Current Methods Versus A Better Way To Innovate
- URL: https://www.philmckinney.com/current-methods-versus-a-better-way-to-innovate/
- Published: 2007-12-17T09:24:06.000Z
- Updated: 2026-04-01T14:10:32.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20071216.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20071216.mp3?ref=philmckinney.com)

![existing_methods-300x200](https://storage.ghost.io/c/5b/b8/5bb8ac0c-fd54-4eb9-a76b-b472ce9fa849/content/images/killerinnovations-com/wp-content/uploads/2015/07/existing_methods-300x200.jpg)

**Segment 1: Why do current methods not work?**

- Most ideas are either incremental or unrealistic
- Not confidence that there aren’t better ideas
- Lack of follow-through form the list of ideas generated
- Lack of executive and management support

**Segment 2: Is there a better way? Killer Innovation Approach**

- Tools  
  - Focus the innovation search
  - Ideation by using [killer questions](http://philmckinney.com/killer-questions?ref=philmckinney.com)
  - Rank the ideas
  - Execution
- Skills  
  - Empathic design
  - Observation skills