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# Can Design Increase Your Likelihood For Success?
- URL: https://www.philmckinney.com/design-increases-sales/
- Published: 2006-05-23T01:36:58.000Z
- Updated: 2016-06-06T20:57:19.000Z
- Description: The UK Design Council has a new case study up, on how design was used to prop up declining sales of steam irons as well as competing with cheaper asian imports. Here’s a snippet. The product was based on detailed analysis of the market which highlighted two areas for product innovation which would p
- Author: Phil McKinney
- Tags: Blog, creative economy, design, Innovation, product innovation, #wp, #wp-post, #philmckinneycom, #Import 2023-05-01 05:17

The UK Design Council [has a new case study up](http://www.designcouncil.org.uk/webdav/harmonise?Page/@id=6048&Document/@id=9914&ref=philmckinney.com), on how design was used to prop up declining sales of steam irons as well as competing with cheaper asian imports. Here's a snippet.

The product was based on detailed analysis of the market which highlighted two areas for product innovation which would provide real benefit for consumers: making it faster and easier to fill the steam iron with water, and improving stability through reduced weight and bulk.

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> *‘Irons are one of the few products displayed unpacked on retailers shelves,' says product designer and Seymourpowell co-founder Dick Powell. ‘This means they must express brand values and communicate functionality clearly and persuasively through product design.'*  
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[From Core77 Blog …](http://www.core77.com/blog/?ref=philmckinney.com)

> KI Comment: Design is the ‘creative economy' differentiator that every company needs to embrace if they are to win.