> ## Content Index
> Fetch the complete content index at: https://www.philmckinney.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Ethnography and Life Caching
- URL: https://www.philmckinney.com/ethnography-and-life-caching/
- Published: 2005-09-12T11:33:43.000Z
- Updated: 2026-04-01T14:10:37.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20050912.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20050912.mp3?ref=philmckinney.com)

**Dateline:** Amsterdam  
**Segment 1:** Using ethnography to identify ideas from your customers  
– Develop holistic view of the customer needs (e.g. transportation)  
– Expose and record “tribal knowledge” (things that people do automatically)  
– Identify customer frustrations and areas or less than optimal efficiency.  
**Segment 2:** Weak Signals – Life Caching  
**Segment 3:** Killer Question of the Week