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# Geoffrey Moore: What it takes to be an innovation leader
- URL: https://www.philmckinney.com/geoffrey-moore-what-it-takes-to-be-an-innovation-leader/
- Published: 2015-07-17T15:03:22.000Z
- Updated: 2026-04-01T14:10:24.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [Geoffrey\_Moore\_-\_What\_it\_takes\_to\_be\_an\_innovation\_leader.mp3](http://media.libsyn.com/media/philmckinney/Geoffrey%5FMoore%5F-%5FWhat%5Fit%5Ftakes%5Fto%5Fbe%5Fan%5Finnovation%5Fleader.mp3?ref=philmckinney.com)

This weeks Killer Innovations Podcast is a phone interview with Geoffrey Moore.

Geoffrey is an author, speaker, and advisor who splits his consulting time between start-up companies in the Mohr Davidow portfolio and established high-tech enterprises. Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers

![](http://ir-na.amazon-adsystem.com/e/ir?t=techtrend-20&l=as2&o=1&a=0062292986)

, has become required reading in universities around the world.

We discussed a wide range topics including:

- How organizational dynamics (corporate antibodies) block innovation
- Why innovation success requires CEO and Board support.
- Why the direct CEO sponsorship is required an innovation effort (can’t be delegated)
- Why an organization should only focus on one innovation effort a time. Not 2 or 3.
- How Steve Jobs used the “hour glass” approach to innovation
- The best culture of innovation is “mission/cause” based
- The decline of the HP culture
- What are the “next things” that VC’s are looking at