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# Getting The Innovation Mix Correct
- URL: https://www.philmckinney.com/getting-the-innovation-mix-correct/
- Published: 2012-02-20T13:51:10.000Z
- Updated: 2026-09-07T18:29:26.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_2012\_03\_Getting\_The\_Innovation\_Mix\_Right.mp3](http://media.libsyn.com/media/philmckinney/KI%5F2012%5F03%5FGetting%5FThe%5FInnovation%5FMix%5FRight.mp3?ref=philmckinney.com)

**Innovation Mix**

The innovation mix is about managing the 3 different sources of innovation in a way to; a) improve the innovation success rate while b) reducing the innovation risk. The 3 sources of innovation for the mix are:

- **Organic Innovation** Organic innovation is the innovation that results from the resources (people, time, and money) from within an organization.
- **Innovation from M&A** Innovation from M&A comes into the organization via some form of acquisition. These can be entire companies/teams or the acquisition of IP (e.g. patent purchases)
- **Co-Innovation** Co-innovation is the approach where you define a joint effort (money, people, [design](https://philmckinney.com/innovation-by-design-what-is-it-why-does-it-matter/?ref=philmckinney.com), IP, etc) with another organization where both would benefit yet neither can do it alone. This is NOT the same as “joint R&D”.