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# Get Focused On Your Search For Breakthrough Innovations
- URL: https://www.philmckinney.com/having-a-focus-for-your-innovation-search/
- Published: 2008-01-21T09:40:00.000Z
- Updated: 2026-04-01T14:10:01.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, focus, ideation, innovation search, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20080121.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20080121.mp3?ref=philmckinney.com)

**Segment 1: Having A Focus For Your Innovation Search**

Where to focus?

- Moving into new competitive arenas
- Expansion into new geographies
- Improvement in industry structure
- Innovation in value delivery system
- Innovation in products and services
- New or existing customers

What customer segments that should be the focus of the innovation?

- YUPPIES
- YUFFIES
- MOBY/DOBY
- WOOFS
- SKIPPIES
- “Sandwichers”

Listen to the podcast to hear the definitions of the above segments.

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