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# How do you create a culture of innovation?
- URL: https://www.philmckinney.com/how-to-build-a-foundation-of-core-attributes-so-that-you-can-create-a-culture-of-innovation/
- Published: 2013-06-19T13:27:04.000Z
- Updated: 2026-04-01T14:09:27.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, core attributes, Innovation, Culture, Podcasts, radio show, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_2013\_01\_Creating\_Your\_Core\_Attributes.mp3](http://media.libsyn.com/media/philmckinney/KI%5F2013%5F01%5FCreating%5FYour%5FCore%5FAttributes.mp3?ref=philmckinney.com)

Yes — there is a new podcast posted!

Over the last year, I’ve spent a significant amount of time laying a foundation of core attributes so that a culture of innovation can flourish. Rather than talk in hypothetical, lets dive behind the curtain and see how this has come together. As a refresher:

> *Core attributes are those attributes the organization holds which form the foundation on which its perform work and conduct itself. Done well, they are empowering to an organization.*

The core attributes we as a team settled on are:

- **We are Passionate**: Passion is the fuel that drives our ideas and innovations. We demonstrate commitment, determination, enthusiasm and dedication in all activities.
- **We Think BIG and BOLD**: We are cutting edge; bold and creative and willing to take intelligent and thoughtful risks in everything we do. We “WOW” our customers with innovative solutions.
- **We are Fast and Agile**: We “adopt and adapt” by moving with speed and flexibility.
- **We are a Team**: Teamwork is paramount to what we do and our team extends to our families, communities, members and other stakeholders.
- **We Unlock Individual Potential**: We believe that each individual has unique talents and abilities that can be unlocked for greater individual and company success.
- **We Lead by Example**: Integrity, honesty and respect are the foundation of everything we do.
- **We are Resourceful**: We leverage our size and resources to deliver ideas and innovations above and beyond what others expect.

To learn more, listen to the podcast.