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# Can Better Questions Help You Discover Breakthrough Ideas?
- URL: https://www.philmckinney.com/ideation-creating-killer-ideas-by-asking-killer-questions/
- Published: 2008-02-24T18:43:29.000Z
- Updated: 2026-04-01T14:09:13.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, ideas, ideation, innovations, Podcasts, questions, radio show, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20080224.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20080224.mp3?ref=philmckinney.com)

Can better questions be a catalyst that lead your and your teams to better ideas? Better ideas lead to breakthrough game-changing innovations.

- The current method … simple questions get simple answers
- Better questions get [better ideas](http://philmckinney.com/archives/2013/05/better-ideas-can-completely-change-the-face-of-your-business-and-thats-not-a-bad-thing.html?ref=philmckinney.com)
- Explore beyond the obvious – SCAMPER
- Idea Quota
- Characteristics of the best killer ideas  
  - The [ideation](http://philmckinney.com/archives/2016/04/innovation-archetypes-the-driving-force-behind-creative-change.html?ref=philmckinney.com) session has a purpose
  - Consider timeliness in setting the focus and the session
  - Recruit for diversity (executive level, age, background, experience)
  - Look for people who have a different perspective
  - Build a culture of collaboration
- Last but not least – suspend disbelief