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# Ignore The Obvious speech on Innovation at Argyle Executive Forum (slides)
- URL: https://www.philmckinney.com/ignore-obvious/
- Published: 2011-06-14T22:50:21.000Z
- Updated: 2016-05-27T19:27:56.000Z
- Description: This morning I gave a keynote at the Argyle Executive Forum event in NYC. The title of the talk was “Ignore The Obvious” covering a wide range of areas to help the audience better understand and use innovation as a competitive advantage: Doing the obvious is what everyone expects Doing the obvious
- Author: Phil McKinney
- Tags: Blog, Speeches, anti-bodies, business, corporate antibodies, creativity, culture, hairball, Innovation, Killer Questions, organization, #wp, #wp-post, #philmckinneycom, #Import 2023-05-01 05:17

This morning I gave a keynote at the Argyle Executive Forum event in NYC. The title of the talk was “Ignore The Obvious” covering a wide range of areas to help the audience better understand and use innovation as a competitive advantage:

- Doing the obvious is what everyone expects
- Doing the obvious is average which means its boring and who wants to be boring
- To ignore the obvious, you need to think differently.
- Our brains are wired to avoid risk … think of the feeling you get leaning over the edge of a cliff
- Innovation is a risk and people will avoid it out of “fear”
- One major roadblock for innovation is the “corporate hairball” .. the rules and assumptions that build up over time
- The corporate anti-bodies are part of every organization with the self defined charter to protect the organization from risk (violating the “rules”)
- The key to challenging the corporate hairball, the anti-bodies and to be successful in innovation is ask questions
- Not just any questions but killer questions

**[Ignore The Obvious – 30 Minute Version](http://www.slideshare.net/philmckinney/ignore-the-obvious-as-presented-at-the-argyle-event-in-nyc-20110614?ref=philmckinney.com "Ignore The Obvious - 30 Minute Version")** 

View more presentations from [Phil McKinney](http://www.slideshare.net/philmckinney?ref=philmckinney.com)