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# Importance of the Innovation Process
- URL: https://www.philmckinney.com/importance-of-the-innovation-process/
- Published: 2006-04-09T17:22:57.000Z
- Updated: 2026-09-07T18:29:19.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20060410.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20060410.mp3?ref=philmckinney.com)

**Dateline:** Sunnyvale, CA

**Segment 1:** Importance of the Innovation Process

- Align innovation strategy and corporate strategy  
– Make right bets  
– Manage the innovation pipeline with speed and efficiency  
– Recombine the organizational DNA to drive results

**Segment 2:** Weak and Strong Trends

**Segment 3:** Killer Question of the Week