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# Innovating to win in the ‘experience economy’
- URL: https://www.philmckinney.com/innovating-to-win-in-the-experience-economy-3/
- Published: 2005-03-26T17:59:14.000Z
- Updated: 2026-04-01T14:10:40.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [philmckinney\_2005\_03\_26.mp3](http://media.libsyn.com/media/philmckinney/philmckinney%5F2005%5F03%5F26.mp3?ref=philmckinney.com)

Topic: How to innovate in order to win in the ‘experience economy’  
Intro: Given the shift from ‘product focus’ to ‘experience focus’, how should a company think about the experience model (compared to overall value chain of – commodities, goods, services, experience). What comes after experience?  
Enjoy …..