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# Innovation Rules and Virtual Anthropology
- URL: https://www.philmckinney.com/innovation-rules-and-virtual-anthropology/
- Published: 2005-12-05T10:07:34.000Z
- Updated: 2026-04-01T14:10:36.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20051205.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20051205.mp3?ref=philmckinney.com)

**Dateline:** Cupertino, CA  
**Segment 1:** Innovation Rules

1. The same problem & solutions occur again & again
2. Strongest innovations identify & eliminate conflicts (problems/needs)
3. Technology trends are predictable
4. Complexity leads to failure in the market  
**Segment 2:** Virtual Anthropology  
– [flickr – handbags](http://flickr.com/photos/tags/whatsinyourbag/?ref=philmckinney.com)  
– [http://www.buzznet.com/](http://www.buzznet.com/?ref=philmckinney.com)  
**Segment 3:** Killer Question of the Week