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# Killer Innovations Is Now A Syndicated Talk Radio Show
- URL: https://www.philmckinney.com/killer-innovations-is-now-a-syndicated-talk-radio-show/
- Published: 2015-07-09T07:30:25.000Z
- Updated: 2026-04-01T14:09:26.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, Antibody, Innovation, killer innovation, Podcasts, radio, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_Radio\_Show\_2015-07-05\_S1\_Ep1.mp3](http://media.libsyn.com/media/philmckinney/KI%5FRadio%5FShow%5F2015-07-05%5FS1%5FEp1.mp3?ref=philmckinney.com)

When I started the [podcast](http://philmckinney.com/killer-innovations?ref=philmckinney.com), I had no idea where that path would lead me. Over the 11 years, the show has gone through a number of transitions. The latest being that it is now a weekly live talk radio show syndicated on the [BizTalk Radio Network](http://www.biztalkradio.com/?ref=philmckinney.com) of AM and FM radio stations across the US.

The show is a 1 hour live show on Sundays at 5:00PM Eastern – 2:00PM Pacific and can be listened[live on BizTalk Radio](http://player.warpradio.com/BizTalkRadio/index.php?ref=philmckinney.com) site or you can download the BizTalk apps for [iOS](http://bit.ly/16O6zhi?ref=philmckinney.com) and [Android](http://bit.ly/192G20q?ref=philmckinney.com).

The weekly show will then be edited/produced and released as our normal weekly podcast through our normal podcasting networks (e.g. [iTunes](http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=73329271&ref=philmckinney.com), [Soundcloud](https://soundcloud.com/philmckinney?ref=philmckinney.com), etc).

While you will still get the show as a podcast, those listening live will be able to participate by asking questions or offering your ideas and comments.

This post is for show #1 – what I’m referring to as the “prototype” show.

**NOTE**: I would *love your comments/feedback/suggestions* as we attempt to “innovate” live radio. Please add them to the comments below.

Enjoy.

---

Show notes for this weeks show:

- Anything and everything can be innovated:  
  - Business model
  - Customer service
  - Processes
  - Sales
  - Advertising
  - Expense Reporting
  - how you raise money to fund your idea
  - Even how to clean the bathrooms
- What is a [killer innovation](http://philmckinney.com/archives/2011/04/killer-innovation.html?ref=philmckinney.com "What is a killer innovation?")? A killer innovation is a **significant** and **highly profitable** departure from current offerings or practices that would be **difficult to duplicate**  
  - Significant – unique idea/approach that is not just an extension to what already exists today.
  - Highly profitable – create entirely new industries/markets with a profit stream that creates growth, jobs economies and wealth
  - Difficult to duplicate – create a barrier for others to take it away .. Could be speed of innovation (can’t catch you).
- Types of innovation antibodies?  
  - The **Ego** Antibody  
    - “Oh I already thought of that a long time ago.”
    - “Somebody else has already come up with that idea.”
    - “I have something better.”
  - The **Fatigued** Antibody  
    - “You’ll never get approval.”
    - “We tried that before.”
    - “Who’s going to do it?”
    - “It won’t fit our operation.”
  - The **No-Risk** Antibody  
    - “Not enough return on investment.”
    - “We can’t afford that.”
  - The **Comfort** Antibody  
    - “We’ve always done it this way.”
    - “Our customer likes it this way.”
    - “Don’t rock the boat.”
  - At some point — **sometimes we are the anti-body**  
    - We get comfortable with how “it’s always been done”
    - “this worked for me in the past”
    - “I’m the expert — I’ve done this before”

This weeks [Killer Question](http://philmckinney.com/killer-questions?ref=philmckinney.com): What are the assumptions under which my INDUSTRY operates?

Further questions to consider:

- Why is your industry structured the way it is?
- What are the rules for how your industry interacts with customers, manufacturers, distributors, retailers, etc.?
- What would be the effect on your business if these assumptions changed? Which of these assumptions could you change that would radically alter your position in the industry?