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# Make Your Innovation Idea Happen, First!
- URL: https://www.philmckinney.com/make-happen-first/
- Published: 2019-09-13T13:00:44.000Z
- Updated: 2019-09-13T14:16:49.000Z
- Description: A few years ago I saw a website offering a product called After the Rapture Pet Care. It claimed to offer a service for Christians concerned about the welfare of pets that would be left behind after the Day of Judgment. Subscribers were promised a network of non-Christians who’d swoop in, collect pe
- Author: Phil McKinney
- Tags: book, Book Excerpts, customers, future customers, idea, ideas, Innovation, make it happen, potential customers, product, #wp, #wp-post, #beyondtheobviouscom, #Import 2023-05-01 05:17

A few years ago I saw a website offering a product called After the Rapture Pet Care. It claimed to offer a service for Christians concerned about the welfare of pets that would be left behind after the Day of Judgment.

Subscribers were promised a network of non-Christians who’d swoop in, collect pets, and promise to care for them and tend to their needs in the absence of their owners. I’m not sure if this was a parody or not. My suspicion is that even if it were offered as a sincere [business](https://www.philmckinney.com/stay-relevant-changing-nature-products/), the owners had no expectation of ever needing to make good on their service. Still, it makes a point.

> What Comes Next?

The only boundary to the innovation and development of a new product—a *What*—is your willingness to get out there; think up an idea, [no matter how crazy](https://www.philmckinney.com/be-willing-to-be-weird/); and give it a shot. Venture capital is a great thing, but if you’re sitting there telling yourself you *can’t* do something, can’t get your *What* out there because of a lack of cash, time, expertise, etc., then you’re missing the point. Success has always been part inspiration, part [ideation](https://www.philmckinney.com/ideation/), and part tenacity. Don’t put yourself in the position of seeing someone else make your idea happen. Don’t be that person sitting in a bar, telling everyone within earshot about how *you had that idea first.* It doesn’t matter if you had that idea first; it matters if you made it happen first.