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# Measuring Structured Innovation & Applying Killer Questions
- URL: https://www.philmckinney.com/measuring-structured-innovation-applying-killer-questions/
- Published: 2005-06-26T12:33:38.000Z
- Updated: 2026-04-01T14:10:38.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [philmckinney\_2005\_06\_26.mp3](http://media.libsyn.com/media/philmckinney/philmckinney%5F2005%5F06%5F26.mp3?ref=philmckinney.com)

Dateline: Washington, D.C.  
Segement 1: Measuring Structured Innovation  
– # of ideas  
– # of proof of concepts  
– # of customer tials  
– # reaching commercial launch  
– revenue within 90 and 180 days of launch  
– % of revenue from “new” products/services (within the doubling rule for the industry)  
– % of margin from “new” products/services (within the doubling rule for the industry)  
Segment 2: Applying Killer Questions  
The story of Alonzo and Duncan and how they went from a single idea into creating a multi-billion dollar enterprise.  
Segment 3: Killer Question of the Week