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# Outcome Driven Innovation and Innovation Budgets
- URL: https://www.philmckinney.com/outcome-driven-innovation-and-innovation-budgets/
- Published: 2006-01-01T11:34:10.000Z
- Updated: 2026-04-01T14:10:35.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20060101.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20060101.mp3?ref=philmckinney.com)

**Dateline:** Washington D.C.  
**Segment 1:** Outcome Based Innovation (based on Anthony Ulwich’s book *What Customers Want … see info at bottom …*)  
– Identify “jobs” being performed  
– Identify customer metrics (how they measure satisfaction)  
– Have customer identify importance  
– Have customer identify satisfaction (with current solutions)  
– If “low” importance and “high” satisfaction, then the market is “over served”  
– If “high” importance and “low” satisfaction, then the market is “under served”  
– Both are opportunities for innovation  
**Segment 2:** Innovation Budget  
– No corrolation with R&D budget and impact on sales or revenue  
– There is a corrolation with R&D budget and impact on margin  
– It’s not just about budget but also the “innovation process” used  
**Segment 3:** Killer Question of the Week  
**Note:** I will be at CES (Consumer Electronic Show) the end of this week. If you will be in Las Vegas, drop me an email and lets see if we can meet.