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# Link to Booz Allen Report
- URL: https://www.philmckinney.com/podcast-link-to-booz-allen-report/
- Published: 2006-01-03T20:11:52.000Z
- Updated: 2016-06-06T20:40:53.000Z
- Description: A number of you have either emailed or Skyp’d me for more info on the Booz Allen report titled: Money Isn’t Everything – Lavish R&D Budgets Don’t Guarantee Performance As I mentioned in this weeks podcast, the one correlation that the report does uncover is that R&D spend (as a ratio to sales) does
- Author: Phil McKinney
- Tags: Blog, Booz Allen report, #wp, #wp-post, #philmckinneycom, #Import 2023-05-01 05:17

A number of you have either emailed or Skyp'd me for more info on the Booz Allen report titled: [Money Isn't Everything – Lavish R&D Budgets Don't Guarantee Performance ](http://www.strategy-business.com/press/article/05406?ref=philmckinney.com)  
As I mentioned in this weeks podcast, the one correlation that the report does uncover is that R&D spend (as a ratio to sales) does have influence on ‘gross margin'. The rational is that gross margin is an indicator of a “better moustrap” (product differentiation). One more piece of data for you to use with your respective management teams to justify the investment in innovation.  
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