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# Prioritizing Your Ideas
- URL: https://www.philmckinney.com/prioritizing-your-ideas/
- Published: 2007-06-17T15:02:38.000Z
- Updated: 2026-04-01T14:10:33.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20070617.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20070617.mp3?ref=philmckinney.com)

![532076662_55fac597b9](https://storage.ghost.io/c/5b/b8/5bb8ac0c-fd54-4eb9-a76b-b472ce9fa849/content/images/killerinnovations-com/wp-content/uploads/2015/07/532076662_55fac597b9.jpg)

Segment 1: Prioritizing Your Ideas

1. \- Rank your ideas by scoring them against the 5 Key Question
2. \- Assign an estiamte of when the idea will become a product  
  - 3 timeline buckets (example: 1-2 yrs, 3-5 yrs, +5 yrs)
  - If on the border, round up!
3. \- Rank order the ideas based on their score (first step) within each timeline bucket  
  - Forces you to spread the risk and rank ideas in each risk catagory (e.g. time)
  - Challenges you to ensure you have ideas in each bucket
4. \- Within each bucket, review to ensure:  
  - Ideas are aligned with current and emerging trends
  - Ensure you will have a contribution to make (align with big "R" research)
5. It’s all about execution

Segment 2: Killer Questions Of The Week

Can you execute against the best ideas?

1. Do we have the structural attributes to be a shaper?
2. Can we get our groups excitied?
3. Will senior management support it?

Segment 3: Closing Thought

"It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something." Franklin D. Roosevelt