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# Redefining the Innovation Opportunity – How to redefine the problem to uncover the breakthrough idea
- URL: https://www.philmckinney.com/redefining-the-innovation-opportunity-how-to-redefine-the-problem-to-uncover-the-breakthrough-idea/
- Published: 2005-08-15T15:30:58.000Z
- Updated: 2026-09-07T18:29:18.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KI\_20050814.mp3](http://media.libsyn.com/media/philmckinney/KI%5F20050814.mp3?ref=philmckinney.com)

**Dateline:** Washington D.C.

**Segment 1:** Redefining the Innovation Opportunity

- Level 1: Design a mousepad
- Level 2: Design a new environment for a mouse
- Level 3: Design a new hand inteface for a computer

**Segment 2:** Weak Signals: TWEENS

**Segment 3:** Killer Question of the Week

**Listener Questions:**

- Recording equipment used
- Notebooks for ideas