> ## Content Index > Fetch the complete content index at: https://www.philmckinney.com/llms.txt > Use this file to discover other available public pages before exploring further. # Smart Ideation to Scale Your Business S14 Ep18 - URL: https://www.philmckinney.com/smart-ideation-to-scale-your-business/ - Published: 2018-07-10T13:16:51.000Z - Updated: 2026-09-08T17:10:11.000Z - Author: Phil McKinney - Tags: Past Shows, Studio Sessions, business, ideation, Patrick Henry, QuestFusion, scale your business, smart ideation, successful ideator, #wp, #wp-post, #Import 2026-03-26 05:08 Download [Smart\_Ideation\_to\_Scale\_Your\_Business\_S14\_Ep18.mp3](http://traffic.libsyn.com/philmckinney/Smart%5FIdeation%5Fto%5FScale%5FYour%5FBusiness%5FS14%5FEp18.mp3?ref=philmckinney.com) Great ideas come and go, but what makes an idea into something bigger? How do you [develop your idea](http://philmckinney.com/dont-hang-your-innovation-programs-on-the-false-hope-of-serendipity/?ref=philmckinney.com) into a product that will attract venture capitalists and scale your business? Is the idea sustainable beyond one or two seasons of growth? Can the idea bloom into a niche market and then cross pollinate? Patrick Henry, [QuestFusion](https://questfusion.com/?ref=philmckinney.com) founder and CEO, shares his framework for cultivating ideation that reaps success. He calls it smart ideation. \[shareable cite="Patrick Henry, QuestFusion CEO and author"\]At foundation of any great business, of course, is a good business idea.\[/shareable\] ## Steps to Smart Ideation Smart ideation is a five-step [process](http://philmckinney.com/5-steps-implementing-killer-innovation-process/?ref=philmckinney.com) for entrepreneurs and business owners building a growth company. The process focuses on business factors rather than simply developing the product. Patrick’s book, [*Plan, Commit, Win: 90 Days to Creating a Fundable Startup*](https://www.amazon.com/Plan-Commit-Win-Creating-Fundable/dp/0692868127?ref=philmckinney.com), lays out the framework for smart ideation. The steps are as follows: 1. [Customer](https://www.philmckinney.com/observation-skills-find-the-unspoken-needs-and-wants-of-customers/) Problem Solution TestThis test answers three questions: - Is it a big and important problem for the customer? - Is the customer desperate to solve the problem? - Is my solution superior to alternatives? 1. Sustainable Competitive Advantage TestOnce you answer yes to the questions in #1… - How do you sustain business growth over time? - What is your innovation roadmap for the next five to ten years? - Can your core technology penetrate adjacent product market segments? - Can you build layers of competitive advantage? 1. The Intersection Test Facing the challenges to scale your business, you need an intersection of - Passion - Domain expertise – specialized product and market knowledge - A big customer problem - A team who can [execute](https://www.philmckinney.com/execution-translating-ideas-to-innovations/) 1. The Market Size and Growth Test Applies to businesses funded by venture capital - Success or failure hinges on this - Must determine growth opportunity in your target market - Penetrate a defensible niche, then conquer adjacent markets - Have a big long-term vision to scale your business - VCs looking for upwards of $100 million in annual revenue 1. The Idea Refinement Test Three ways to refine your idea. - Through intimate [customer engagement](http://philmckinney.com/are-customers-a-source-of-ideas-for-innovation/?ref=philmckinney.com) - Through a technical and business advisory board that will provide unbiased feedback - Through teaching customers willing to provide feedback early on in exchange for some exclusive benefit ## Qualities of a Successful Ideator Along with the smart ideation process, consider what makes a successful ideator. Patrick sees the successful ideator as one with a unique perspective and perpetual curiosity. They are the tinkerers, gadget users, early adopters who come up with new ways of doing things. These people are disciplined, hardworking, and passionate. Are you ready to scale your business, to bring it to the next level? For more information on smart ideation, go to [QuestFusion.com](https://questfusion.com/?ref=philmckinney.com). For a detailed guide to smart ideation, go to [smartideation.com](http://coaching.questfusion.com/smart-ideation/?ref=philmckinney.com). Find Patrick on Twitter: [@questfusion](https://twitter.com/QuestFusion?ref=philmckinney.com), Facebook: [@questfusion](https://www.facebook.com/QuestFusion), and Instagram: [@plancommitwin](https://www.instagram.com/plancommitwin/?ref=philmckinney.com). \[xyz-ihs snippet="Smart-Ideation-S14-Ep18"\] *I’m getting ready to head out in the [Mobile Studio](https://www.facebook.com/TheInnovatorsStudioLLC/) in search of interesting innovators. I’ll be east of the Mississippi this Fall and west of the Mississippi the first of 2019\. If you know somebody who would be a great guest on the show, drop me a note at* [*killerinnovations.com*](mailto:phil@killerinnovations.com)*.* - *If you have comments or suggestions, [drop me a note](mailto:phil@killerinnovations.com).* - Read about my experiences in the innovation game at [PhilMckinney.com](http://philmckinney.com/?ref=philmckinney.com). - Find out about my book, [Beyond the Obvious](http://beyondtheobvious.com/?ref=philmckinney.com), at beyondtheobvious.com. Get a copy through [Amazon](https://www.amazon.com/Beyond-Obvious-Questions-Game-Changing-Innovation/dp/B0099JAGYI?ref=philmckinney.com) or wherever you get your books. - Pay it forward. When I wanted to repay my mentor for his investment in my career, he told me to pay it forward. Help me pay it forward. Give us a rating where you get your podcast. Help spread the word. Tell others about the show. - Be part of the conversation between the shows. I hang out at [The Innovators Community](http://theinnovators.network/community?ref=philmckinney.com) on Slack. This private community of vetted innovators helps each other succeed. The Killer Innovations podcast is produced by [The Innovators Network](http://theinnovators.network/?ref=philmckinney.com).