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# Storytelling & Weak Signals – How to use storytelling to ignite passion for your ideas
- URL: https://www.philmckinney.com/storytelling-weak-signals-how-to-use-storytelling-to-ignite-passion-for-your-ideas/
- Published: 2005-07-06T12:41:08.000Z
- Updated: 2026-04-01T14:10:38.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [KInnov\_2005\_07\_03.mp3](http://media.libsyn.com/media/philmckinney/KInnov%5F2005%5F07%5F03.mp3?ref=philmckinney.com)

Dateline: Sacramento, CA  
Segment 1: Storytelling as a way to build support for your idea  
A good “story” needs to …  
– Connectedness – Link audience to the idea via a protagonist  
– Strangeness – must violate the listeners expectations  
– Comprehensibility – allow the listener to gain a better understanding  
Segment 2: Weak Signals  
– Using the more experienced employees of an organizations as a source for new ideas  
Segment 3: Killer Question of the Weak  
MP3 for July 3rd Show  
NOTE: This posting was delayed as a result of an emergency server move over the weekend. Please let me know if you experience any problems.