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# Structured Innovation Process & Changing Perspective
- URL: https://www.philmckinney.com/structured-innovation-process-changing-perspective/
- Published: 2005-06-14T08:09:54.000Z
- Updated: 2026-04-01T14:10:39.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, #wp, #wp-post, #Import 2026-03-26 05:08

Download [philmckinney\_2005\_06\_14.mp3](http://media.libsyn.com/media/philmckinney/philmckinney%5F2005%5F06%5F14.mp3?ref=philmckinney.com)

Killer Innovations Podcast for Tuesday, June 14th 2005  
Dateline: San Francisco, CA  
Segement 1: Structure Innovation Process  
– 30% return on innovation compared to 8%-10% for traditional infrastructure  
– PDMA Survey (Best Firms -vs- The Rest of the Firms)

# of Firms (85 , 298)

% of Success (79.8% , 52.5%)  
% of Sales (49.2% , 25.2%)  
% of Profits (49.2% , 22.0%)

# of ideas for success (3.5 , 8.4)

Segment 2: Changing Perspective for Weak Signals  
Segment 3: Killer Question of the Week