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# Success comes from creating jaw dropping new products and not by restructuring the organization
- URL: https://www.philmckinney.com/success-comes-from-creating-jaw-dropping-new-products-and-not-by-restructuring-the-organization/
- Published: 2013-11-20T14:13:50.000Z
- Updated: 2022-05-30T16:39:50.000Z
- Description: It seems obvious, but it’s not. Many senior executives have the mistaken impression that what is needed is restructuring the organization in order to come up with that new killer product idea. Rather than focusing on structure, focus on creating and nurturing a corporate culture that invests in skil
- Author: Phil McKinney
- Tags: Blog, Quote, culture of innovation, jaw dropping, jaw dropping new products, killer innovations, killer product ideas, new products, product ideas, restructuring the organization, #wp, #wp-post, #philmckinneycom, #Import 2023-05-01 05:17

It seems obvious, but it's not. Many senior executives have the mistaken impression that what is needed is restructuring the organization in order to come up with that new killer product idea.

Rather than focusing on structure, focus on creating and [nurturing a corporate culture](https://www.philmckinney.com/how-to-build-a-foundation-of-core-attributes-so-that-you-can-create-a-culture-of-innovation) that [invests in skills](https://www.philmckinney.com/the-innovation-skills-and-attributes-i-look-for-when-hiring-innovators/) and then empowers the organization to create those killer innovations.

> Success comes from creating jaw-dropping new products and not by restructuring the organization.  
>  
> Phil McKinney

For those of you who have known me for a while, I'll leave it to guess when I uttered this quote.