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# The Science of Creativity
- URL: https://www.philmckinney.com/the-science-of-creativity/
- Published: 2022-06-14T12:00:48.000Z
- Updated: 2026-09-10T19:22:57.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, creativity, Science of creativity, #wp, #wp-post, #Import 2026-03-26 05:08

The science of creativity has many theories and ideas that seek to explain it. New approaches and models are constantly emerging, which provide some insight but are not exhaustive. One theory suggests that creativity combines cognitive processes, including knowledge, imagination, etc. However, proof shows that experts and those with fresh eyes can often be creative in the same area.

## Creativity Models

The four-phase model comprises the following phases: preparation, incubation, illumination, and verification. The preparation consists of gathering information and materials, [developing a plan](https://www.philmckinney.com/you-need-an-innovation-strategy/), and finding inspiration. Incubation is utilizing deep thought and focus on developing the idea. Illumination is where the idea's potential is visible, and the execution around it is understood.Verification consists of evaluating the worth of the idea to those working on it and those it will impact.

The [creative abilities](https://philmckinney.com/thinking-creatively-in-a-world-of-normality/?ref=philmckinney.com) model outlines five creative abilities: fluency, flexibility, originality, elaboration, and synthesis. Fluency (ideation) is the ability to [produce several rapid ideas](https://www.philmckinney.com/ideation-how-to-generate-more-and-better-ideas/), allowing for exploration and experimentation. Flexibilityallows people to adapt to new situations and environments. To measure originality, compare your idea to existing ideas, research patents, etc. Elaboration is taking an initial idea and making it more comprehensive and complex. Synthesis is taking ideas and concepts from different sources and combining them into something new.

## AI and Creativity

Some people believe that AI could eventually become creative. Because there is no absolute definition of creativity, it's difficult if this will come true. In the meantime, researchers are working on ways to make AI [more creative](https://www.philmckinney.com/10-exercises-that-will-improve-your-creativity/), such as by developing algorithms that can better identify and combine novelty and usefulness.

## Creativity and Mental Illness

People correlate creativity with mental illness because many creatives have spoken about their [mental illness](https://www.philmckinney.com/greg-shepard-with-boss-capital-partners-on-autism-neurodiversity-and-entrepreneurship/) struggles. Some studies have found links between specific mental illnesses and increased levels of creativity. The currently available evidence does not support the myth that creativity and mental illness are linked.

To know more about the science behind creativity, listen to this week's show: *[*The Science of Creativity*](http://traffic.libsyn.com/philmckinney/The-Science-of-Creativity.mp3?ref=philmckinney.com)*.**

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