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# Here Are The Steps To Go From An Idea To On The Shelf S12 Ep1
- URL: https://www.philmckinney.com/what-are-the-steps-to-go-from-an-idea-to-on-the-shelf/
- Published: 2016-04-05T12:00:00.000Z
- Updated: 2026-04-01T14:09:07.000Z
- Author: Phil McKinney
- Tags: Past Shows, Studio Sessions, commercialization, Consulting, Hazz Design, idea, patents, Tracy Hazzard, #wp, #wp-post, #Import 2026-03-26 05:08

Download [What\_Are\_The\_Steps\_To\_Go\_From\_An\_Idea\_To\_On\_The\_Shelf\_S12\_Ep1.mp3](http://traffic.libsyn.com/philmckinney/What%5FAre%5FThe%5FSteps%5FTo%5FGo%5FFrom%5FAn%5FIdea%5FTo%5FOn%5FThe%5FShelf%5FS12%5FEp1.mp3?ref=philmckinney.com)

In this weeks show, we talk with Tracy Hazzard of [Hazz Design](http://hazzdesign.com/?ref=philmckinney.com) whee she has co-invented 35 patents with an 86% commercialization rate and designed 250+ consumer products bought everyday generating over $750 million for her clients. How does she go from idea to on the shelf?

On the show, we discuss:

- The common challenges innovators run into when trying to go from idea to "on the shelf" (hint: passion is not always a good thing)
- What are the seven steps that Tracy uses whenever she is starting a new project to commercialize an idea?
- Tracy's experience with on-shore and off-shore manufacturing?
- What is the critical "double check" before scaling production?
- How important is a patent to getting "on the shelf"?
- What's the trick to making a design patent valuable? (hint: its all about the pieces)

## About Tracy Hazzard:

Tracy Hazzard, a Rhode Island School of Design graduate, has been designing with husband Tom for over 20 years. Through her Inc. magazine column, [*By Design*](http://www.inc.com/author/tracy-leigh-hazzard?ref=philmckinney.com), she pushes companies of all sizes to strategically and tactically design in success and accelerate business growth. Tracy also co-hosts the [WTFFF?! 3D Printing Podcast](https://itunes.apple.com/us/podcast/wtfff-!!-3d-printing-podcast/id986120629?ref=philmckinney.com), the start point for the next industrial revolution. Her methods are taught in Harvard Business Review courses at universities worldwide.

Show Links:

- [Hazz Design](http://hazzdesign.com/?ref=philmckinney.com)
- [Tracy Hazzard on LinkedIn](https://www.linkedin.com/in/tracyhazzard?ref=philmckinney.com)
- Tracy's podcast, [WTFFF?! 3D Printing Podcast](https://itunes.apple.com/us/podcast/wtfff-!!-3d-printing-podcast/id986120629?ref=philmckinney.com)
- Tracy's column, [By Design](http://www.inc.com/author/tracy-leigh-hazzard?ref=philmckinney.com) on Inc.
- Hazz Design on [Twitter](https://twitter.com/hazzdesign?ref=philmckinney.com)
- Hazz Design on [Facebook](https://www.facebook.com/hazzdesign)

Listen to this weeks show, "[What Are The Steps To Go From An Idea To On The Shelf](http://traffic.libsyn.com/philmckinney/What%5FAre%5FThe%5FSteps%5FTo%5FGo%5FFrom%5FAn%5FIdea%5FTo%5FOn%5FThe%5FShelf%5FS12%5FEp1.mp3?ref=philmckinney.com)"