What is the process used by my customer to discover my product
Do you have a digital twin? The concept first formed on consumer sites like Yelp, but it’s becoming a catchphrase in marketing and sales. The idea is that dedicated users of sites like Yelp eventually notice that there are other users whose tastes, interests, and “favorites” match their own.
The New Economy
I firmly believe that we are in the early stages of a new economy, one where the most valuable talent you can bring to the table is being an “idea person.” Knowledge is quickly becoming a commodity (think of the thousands of highly capable educational institutions springing up in India, China, and o
Innovation Leadership: Using Influence for Success S14 Ep24
Download Innovation_Leadership_Using_Influence_for_Success_S14_Ep24.mp3 Success in the innovation game requires strong innovation leadership. But there is confusion about what defines leadership. To understand leadership, we need to boil it down to the essence – what it is and what it isn’t. We need to
On the Road: Thoughts on Innovation S14 Ep23
Download On_the_Road_Thoughts_on_Innovation_S14_Ep23.mp3 Today’s show is unique. I recorded it as I drove back to Denver from an annual event in Keystone, Colorado. The event centers around what’s coming in the next three to eight years in technology and innovation. So,
Who am I not selling to because I think they can’t or won’t pay for my product?
Who am I not selling to because I think they can’t or won’t pay for my product? Price is king, right? “Build ’em cheap and stack ’em high” is practically the motto of most segments of the tech industry Naturally, there are some notable exceptions for companies producing
The History Of The Killer Questions
I started writing the Killer Questions when I was in my short-lived “retirement” early in 2001. As I relaxed in the Virginian countryside, my mind started to flash back to various experiences I’d had during my working life. Over the course of the preceding twenty years I’d seen dozens of highly inno
Creating Customer Value through Cost Innovation S14 Ep22
Download Creating_Customer_Value_through_Cost_Innovation_S14_Ep22.mp3 Often when we think about innovation, it’s high tech or a game changing breakthrough. Today, we look at innovation through a different set of glasses. Rather than innovating a product or service, “costovation” innovates on the business model. Stephen
What are your unshakable beliefs about what your customers want
One thing is to know what your customers want to do, another is to understand how they intend to get it done. It’s easy to look at their goals and tell yourself that your product will match their needs. However, if you don’t understand their internal philosophy about
No Limits to Innovation and Creativity S14 Ep21
Download No_Limits_to_Innovation_and_Creativity_S14_Ep21.mp3 On today’s show, instead of hosting a guest, I am the guest. Erich Viedge interviews me for his podcast, The Skeptical Executive. Erich brings innovation to unique industries. He’s also an early listener of Killer Innovations. Erich has