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As of December 1, 2009, the FTC requires bloggers to provide an ‘FTC Disclosure' whenever there could be hidden interests or unspoken biases related to recommendations.
First, the obvious: I am a tech executive and an investor, and we advise other companies.
Second, the less obvious: If I interview someone and they grab the bill for lunch, I would need to specify this, as I would if I use an Amazon link that gets me 8 cents instead of an Amazon link that gets me 0 cents. If someone gives me something that appears in a photo, I must disclose it.
This would be tedious for me and obnoxious to you. But rules are rules.
To cover me and preserve your reading experience, please assume that, for every recommendation, link, and product I use, the following all hold true: