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HP Won Innovation Awards. Then Killed What Made It True.

Three years on the Most Innovative list. Thirteen years absent. Here's what changed—and what it proves about causation.

HP garage (AI image) used as symbolism to the innovation culture that Bill Hewlett and David Packard created. Art Fong taught Phil McKinney what it mean to be HP.

How To Master Causal Thinking

$37 billion. That's how much gets wasted annually on marketing budgets because of poor attribution and misunderstanding of what actually drives results. Companies' credit campaigns that didn't work. They kill initiatives that were actually succeeding. They double down on coincidences while ignoring what's

Master Causal Thinking

Kroger Copied HP's Innovation Playbook Perfectly. It Failed Anyway.

The invisible reasoning error that cost 18 months—and why you're probably making it right now

Kroger Copied HP's Innovation Playbook Perfectly. It Failed Anyway.

How To Improve Your Logical Reasoning Skills

You see a headline: "Study Shows Coffee Drinkers Live Longer." You share it in 3 seconds flat. But here's what just happened—you confused correlation with causation, inductive observation with deductive proof, and you just became a vector for misinformation. Right now, millions of people are

How to Improve Logical Reasoning Skills

Why Thinking Skills Matter Now More Than Ever

The Crisis We're Not Talking About We're living through the greatest thinking crisis in human history—and most people don't even realize it's happening. Right now, AI generates your answers before you've finished asking the question. Search engines remember everything

Why Thinking Skills Matter More Than Ever

I Told the Department of Education Their Graduates Were Useless

The room went silent. But I'd been watching this crisis unfold for decades—starting on a factory floor in 1981

I Told the Department of Education Their Graduates Were Useless

How to Build Innovation Thinking Skills Through Daily Journaling

Most innovation leaders are performing someone else's version of innovation thinking. I've spent decades in this field. Worked with Fortune 100 companies. And here's what I see happening everywhere. Brilliant leaders following external frameworks. Copying methodologies from people they admire. Shifting their approach based

How to Build Innovation Skills Through Daily Journaling

The Daily Journaling Habit That Helped Me Find My Authentic Innovation Self

For the first time, I'm sharing the deeply personal practice that transformed me from a "rinse and repeat" performer into an authentic innovator—and why this matters more now than ever.

The Daily Journaling Habit That Helped Me Find My Authentic Innovation Self

The WSJ Got Quarterly Reporting Wrong

Michael Dell and his investors spent twenty-five billion dollars to buy back Dell Technologies. But they weren't really buying a company. They were buying freedom from quarterly earnings pressure. I'm Phil McKinney, former CTO of Hewlett-Packard, and I witnessed how this pressure shaped decisions

The WSJ Got Quarterly Reporting Wrong: Quarterly Reporting Pressure

The WSJ Got Quarterly Reporting Wrong: A Corporate Executive's Response

Why James Mackintosh's defense of quarterly reporting ignores what actually happens in corporate boardrooms.

The WSJ Got Quarterly Reporting Wrong: A Corporate Executive's Response