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The R&D Metric Mark Hurd and HP Got Wrong

How one flawed benchmark drove years of R&D decisions and quietly drained HP's innovation pipeline.

The R&D Metric Mark Hurd and HP Got Wrong

Here Is The Metric That Can Predict Future Innovation Value

How do you measure the productivity of your innovation investment?  The goal of any R&D organization is to conceive, develop and deliver product and/or services that customers will highly value and therefore be willing to pay a margin premium. The challenge is that the standard metric for innovation

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