Did you know that the iPhone and the iPad, two monumental innovations, were once dismissed as insignificant? They fell within the industry's innovation blind spot, overlooked due to bias and fear of the unknown.
In 1973, the US was caught in the grip of a crisis – the oil embargo. Gas prices jumped +300% overnight. Economic and political turmoil was the norm. During this time, many firms, including the oil companies, were on the verge of failing. Yet during this time, one company – Royal Dutch/Shell – thriv