Did you know that the iPhone and the iPad, two monumental innovations, were once dismissed as insignificant? They fell within the industry's innovation blind spot, overlooked due to bias and fear of the unknown.
What tools do we humans use when faced with a problem to solve it? We might tap into experience, prevailing trends, our perceptions of what would be safest or easiest, and gut-level instincts, to name a few. These are what psychologists call having a cognitive bias—and while they’re excellent tools