Innovation
These essays on innovation cover a wide range of topics, from the basics of innovation to detailed case studies and examples. Each essay is designed to give readers an understanding of the principles that drive innovation while providing practical advice on creating successful innovations. Through these essays, I aim to help readers better understand the process of innovation and use it more effectively in their own lives.
What is the process used by my customer to discover my product
Do you have a digital twin? The concept first formed on consumer sites like Yelp, but it’s becoming a catchphrase in marketing and sales. The idea is that dedicated users of sites like Yelp eventually notice that there are other users whose tastes, interests, and “favorites” match their own.
Innovation Leadership: Using Influence for Success S14 Ep24
Download Innovation_Leadership_Using_Influence_for_Success_S14_Ep24.mp3 Success in the innovation game requires strong innovation leadership. But there is confusion about what defines leadership. To understand leadership, we need to boil it down to the essence – what it is and what it isn’t. We need to
Who am I not selling to because I think they can’t or won’t pay for my product?
Who am I not selling to because I think they can’t or won’t pay for my product? Price is king, right? “Build ’em cheap and stack ’em high” is practically the motto of most segments of the tech industry Naturally, there are some notable exceptions for companies producing
Creating Customer Value through Cost Innovation S14 Ep22
Download Creating_Customer_Value_through_Cost_Innovation_S14_Ep22.mp3 Often when we think about innovation, it’s high tech or a game changing breakthrough. Today, we look at innovation through a different set of glasses. Rather than innovating a product or service, “costovation” innovates on the business model. Stephen
What are your unshakable beliefs about what your customers want
One thing is to know what your customers want to do, another is to understand how they intend to get it done. It’s easy to look at their goals and tell yourself that your product will match their needs. However, if you don’t understand their internal philosophy about
No Limits to Innovation and Creativity S14 Ep21
Download No_Limits_to_Innovation_and_Creativity_S14_Ep21.mp3 On today’s show, instead of hosting a guest, I am the guest. Erich Viedge interviews me for his podcast, The Skeptical Executive. Erich brings innovation to unique industries. He’s also an early listener of Killer Innovations. Erich has
What are the criteria to select research and development projects
What are your criteria for deciding that an idea is worth pursuing? We all have our own set of selection criteria, the first of which is usually looking for profits. However, selecting a course of action based solely on ROI can be limiting. If you are doing something really innovative,
What are we throwing away because we assume it has no value
My wife is famous for being a little frugal. She once routed me and our son Logan from Las Vegas to Phoenix to Los Angeles and finally to San Jose because she could save twenty bucks each over the nonstop fare. Kind of nuts, right? But if I’m honest
Competing for Fuel Efficiency Innovation S14 Ep19
Download Competing_for_Fuel_Efficiency_Innovation_S14_Ep19.mp3 There’s been an explosion of innovation competitions in recent years. They highlight the fact that innovation can come from non-obvious sources. These competitions bring together smart people – usually industry outsiders - to tackle a problem. The annual Shell Eco-marathon Americas
Could I create a standardized offering of a custom product
One of the first products I created as a software developer was a touch-typing program called Typing Instructor . This was back in 1985, and at that time there was no such thing as a standard PC. Instead you owned a specific brand and had access to the programs that had