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Extract Value from Old Assets

Magazine publishers are in the same predicament as the book-publishing and recording industries before it. How do you keep your customers believing that your content is worth paying for when there is endless free content available on the Internet? Some fashion magazines are experimenting with making

extract value

Should You Trademark Your New Innovation? S12 Ep3

Download Should_You_Trademark_Your_New_Innovation_S12_Ep3.mp3 One of the more common questions asked by innovators is about patents and trademarks. For some reason, many innovators focus on patents believing that they need one to secure funding and/or support for their idea. That somehow a patent

trademark,logo,identify,logo,product,value,positioning

In the news: HP’S ‘chief seer’

Over the years, there have been more interviews than I can count with a wide range of media. In some cases, the press give you a nickname such as the ‘chief seer’. The following is a collection of questions from an interview with the San Jose Mercury News. So here are the answers to the […]

In the news: HP’S ‘chief seer’