philmckinney
What Customer Segments Will Emerge In 5 Years
With any radical idea you will see the corporate antibodies come out of the woodwork, giving all the standard reasons why the idea will “never happen.” Remember, the fundamental assumption of the corporate antibody is that the future will be the same as today. Your customers are going to change.
How to go from invention to innovation to commercialization S11 Ep31
Download Going_From_Invention_to_Innovation_To_Commercialization_S11_Ep31.mp3 In this episode, we discussed the process (and challenges) of going from invention, to innovation and then ultimately to commercialization. The question covered: * What are the three attributes of a great innovation roadmap? * Why are good requirements so critical
