Studio Notes
Weekly essays on the decisions behind innovation—the patterns that repeat, the mistakes that are predictable, and what actually works.
The Million-Dollar Decision I Got Wrong (And Why I'm Grateful)
I built 3COM's largest network. Then I turned down the job offer.
The Military Ignored His Brain Injury. So He Built What Could Have Saved His Brothers.
A Navy SEAL's fight against the invisible wounds killing America's elite warriors.
They Accused Me of Fraud. It Made $20 Billion.
What happens when numbers stop making sense and the government needs a scapegoat?
What I'm Actually Thankful For (After My Body Failed Three Times This Year)
Five cardiac surgeries taught me the difference between Thanksgiving platitudes and what you're grateful for when the clock is screaming.
From Teligent Disaster to HP Success: A Second-Order Thinking Story
Kevin Allodi thought three moves ahead when I wasn't thinking past the first. His decision saved my family—and taught me the framework I use for billion-dollar calls.
I'm Thinking About Writing a Book. Here's Why—And I Need Your Help.
I'm turning two years of essays into a book on thinking independently. Read the concept and tell me what you think.
I Wore a Red Badge Inside the NSA. Here's What Happened.
I mastered probabilistic thinking in my algorithm. Then made every wrong bet with my business.
The Six Words That Killed Quibi
Same Skill, Opposite Outcomes: How Jeffrey Katzenberg Built an Empire and Lost a Billion
HP Won Innovation Awards. Then Killed What Made It True.
Three years on the Most Innovative list. Thirteen years absent. Here's what changed—and what it proves about causation.
Kroger Copied HP's Innovation Playbook Perfectly. It Failed Anyway.
The invisible reasoning error that cost 18 months—and why you're probably making it right now
