What
The Customers Who Walked Away
Forty-two killer questions that survived years of testing, and the three places to aim them.
Focus Your Search For Better Ideas
The first stage of FIRE, Focus, is about doing a thorough but organized search, so you don’t inadvertently ignore a critical area of discovery. Successful innovation is the translation of better ideas into something, such as a product, that is real. If you are focused in your approach, you will be a
