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What customers are saying and thinking about you
A few years ago, a passenger complaint letter to Virgin Atlantic circulated around the web. It was very long, fully illustrated with photos, clearly somewhat tongue-in-cheek, and very funny, but it made a few good points about the bad food and surly service this particular passenger had experienced.
Want To Innovate? Just Do It!
Any writer, syndicated cartoonist, innovator or perhaps a podcast host; sooner or later will run into what some would call writers’ block. They find themselves drawing a blank. They have a deadline rapidly approaching and they find themselves with nothing — not a single good idea. Writers Block It h
Just Do It!
Any writer, syndicated cartoonist, innovator or perhaps a podcast host; sooner or later will run into what some would call writers' block. They find themselves drawing a blank. They have a deadline rapidly approaching and they find themselves with nothing -- not a single good idea. Writers Block It
Keep your users passionate in a positive way
I’ve never shopped at the online craft marketplace Etsy.com. I’m not often in the market for hand-knitted iPod cozies, customized guitar cables, or the like. However, since 2005 Etsy.com has signed more than 400,000 merchants and nearly seven million users. Their annual sales figures for 2010 were $
Be Brave To Innovate
Did you know the opposite of bravery is not cowardice? The opposite of bravery is conformity. Doing everything the same way that everybody else does it, being like everybody else, thinking the same way everybody else does. Conformity is the “safe” approach which actually puts us at more risk. It tak
Be Brave To Innovate
Did you know the opposite of bravery is not cowardice? The opposite of bravery is conformity. Doing everything the same way that everybody else does it, being like everybody else, thinking the same way everybody else does. Conformity is the “safe” approach which actually puts us at more risk. It
Unshakable Beliefs: Know What Your Customers Want
One thing is to know what your customers want to do, another is to understand how they intend to get it done. It’s easy to look at their goals and tell yourself that your product will match their needs. However, if you don’t understand their internal philosophy about what they are doing and why they
Innovating With Fresh Eyes
I’ve been in the innovation game for more than 30 years. Hard to believe. With that many years comes loads of experience but also some downsides. As with most things, when you’ve done something for a long time, you tend to fall into a pattern – a rut. You use your experience to recognize a […]
Innovate with Fresh Eyes
I’ve been in the innovation game for more than 30 years. Hard to believe. With that many years comes loads of experience but also some downsides. As with most things, when you’ve done something for a long time, you tend to fall into a pattern - a rut.
Discovering the Hidden Buying Criteria of Your Customers
Do you know what your customer’s reasons are for choosing your product over that of your competitor’s? When was the last time you really explored what does, or doesn’t, motivate your customer? What is hidden buying criteria they use? Just a few years ago a computer’s screen size was one of the key d
