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Innovation Laundering

Big Tech is calling it AI innovation. The filings tell a different story.

Phil McKinney
Phil McKinney
1 min read
AI Laundering

Oracle posted record revenue last quarter. Record backlog. Net income up 95%. Then they cut 30,000 jobs and committed $50 billion to data center construction.

The headlines called it innovation.

That word used to mean something specific. It meant creating a new capability that didn't exist before. But Oracle didn't announce a new capability. They announced concrete, cooling systems, and power contracts. The filings called the $50 billion what it is: capital expenditure. The 30,000 people are a line item called restructuring. Put those two things together and you get optimization, not innovation.

But optimization doesn't make headlines. Innovation does.

Amazon cuts 16,000 jobs and announces a $200 billion infrastructure buildout in the same breath. Meta lays off thousands while doubling its AI spend to $135 billion. Every time, the same pattern. The layoffs are reported on Tuesday. The spending is reported on Wednesday. By Thursday, it's all just "investing in AI."

There's a term for taking something with one identity and running it through a process that gives it a more respectable one.

Innovation laundering.

The filing says "capital expenditure." The earnings call says "AI investment." The headline says "innovation spending." Three translations, and the word comes out clean every time.

Nobody is lying. But the 30,000 people who opened a 6 a.m. termination email at Oracle were told they were part of an AI transformation.

They weren't replaced by innovation. They were replaced by a construction budget.


Noted are Phil McKinney's periodic micro essays — a quick observation on whatever catches his attention.

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Phil McKinney is an innovator, podcaster, author, and speaker. He is the retired CTO of HP. Phil's book, Beyond The Obvious, shares his expertise and lessons learned on innovation and creativity.

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