better thinking
The Customers Who Walked Away
Forty-two killer questions that survived years of testing, and the three places to aim them.
I Wore a Red Badge Inside the NSA. Here's What Happened.
I mastered probabilistic thinking in my algorithm. Then made every wrong bet with my business.
The Six Words That Killed Quibi
Same Skill, Opposite Outcomes: How Jeffrey Katzenberg Built an Empire and Lost a Billion
Kroger Copied HP's Innovation Playbook Perfectly. It Failed Anyway.
The invisible reasoning error that cost 18 months—and why you're probably making it right now
I Told the Department of Education Their Graduates Were Useless
The room went silent. But I'd been watching this crisis unfold for decades—starting on a factory floor in 1981
Why the People Who Disagree with You Are Your Secret Weapon
How intelligent opposition transforms your thinking from weak assumptions into rigorous reasoning—and why most people avoid this advantage entirely.
