Making Your Pitch Keep the pitch simple, and build it around the Guy Kawasaki Rule of 10/20/30: 10 slides, 20 minutes, nothing smaller than 30-point font. Remember that you are telling a story; you want a spokesperson who can bring the idea to life and get people excited. Practice pitching the idea
I’ve given you my system for using the Killer Questions to generate the quality ideas that lead to great innovations. Now comes your challenge: getting this information out of the book and into your organization. In this chapter I’ll give you a few essential rules for running a successful innovation
With any radical idea you will see the corporate antibodies come out of the woodwork, giving all the standard reasons why the idea will “never happen.” Remember, the fundamental assumption of the corporate antibody is that the future will be the same as today. Your customers are going to change.
In the last few years, brainstorming has been shot down, put down, and dismissed. Why? Has the brainstorming process lived past its usefulness? Since 1941, when Alex Osborn changed the culture of advertising with innovative, nonjudgmental thought-generating, brainstorming has been a major part of th
Today’s economy is not for the weak of heart. From new media to flexible work hours to diverse workplaces, the business of business has become more complex than it ever was before. To compete in the ever-changing marketplace, you have to be flexible, creative, and daring without forsaking sensibl