brand innovation
Brand Innovation at HP
Back in 2008, the HP corporate marketing teams were tasked to drive a brand innovation project. To my surprise, since it was never made public, the Brand New blog wrote a fairly lengthy blog post on the project and pointed readers to Moving Brands who was part of the team. Moving Brands has posted
![brand innovation hp](/content/images/size/w1460/format/webp/wp-content/uploads/2012/01/hp-logo-history-e1464748462589.png)