breakthrough innovation
How to See Opportunities Others Miss
In 2005, I had a ten-minute conversation at San Jose Airport that generated billions in revenue for HP. But here's what's fascinating: three other HP executives heard the exact same conversation and saw nothing special about it. If you read Monday's Studio Notes, you
3 Innovation Decision Traps That Kill Breakthrough Ideas (And How to Avoid Them)
Every breakthrough innovation starts the same way: everyone thinks it's a terrible idea. Twitter was dismissed as "breakfast updates." Google looked "too simple." Facebook seemed limited to "just college kids." Yet these "stupid ideas" became some of the biggest winners
The Five Questions That Unlock Breakthrough Innovation
In 2007, two designers struggling to pay rent in San Francisco had a seemingly simple thought: "What if people could rent out their spare rooms to travelers?" This question—posed by Brian Chesky and Joe Gebbia—sparked what would become Airbnb, a company now valued at over $100
Using morphine to hook your customers on your latest innovation
In today’s economy, organizations can’t grow revenue by flogging the same old stuff to the same old customers through the same old channels in the same old way. That’s what everyone else in your industry is doing. As I’ve said many times – being like everyone means you’re average which means you’r
