customer segments
Virtual Brainstorming: Changes To Your Customer Segments From COVID-19
On this week's show, I will be demonstrating a private ideation session that you can do on your own. A virtual brainstorm session helps in generating key ideas and solutions to the various problems you may be facing. There are numerous tools you can use for this, but
My Secret to Sourcing Innovation S13 Ep28
Download My_Secret_to_Sourcing_Innovation_S13_Ep28.mp3 When it comes to sourcing innovation, most focus on trying to come up with a clever technical or business hook. Over years of experience of both innovation success and failures, I've uncovered three areas of focus for sourcing innovation
How To Segment Your Customer For Better Innovation
How do you look at your customers? Do you put a face to them? Do you make them real so that the team creating the innovations has a clear target? The one thing that gets me going is when teams start talking about customers in terms that are meaningless to innovators. The one that […]
